Webinar: The lifetime value of digitally engaging the self-employed
Illustration by: Sensibill
As banks look to transform their digital strategies to better-engage customers, they must first answer one question: "Who should we be focusing on?"
Jacob Jegher, SVP Banking and Head of Strategy at Javelin Strategy & Research, is a big proponent of focusing on the self-employed and small business segments. With their already-massive volume, and the global shift towards independent work, focusing on this segment may be more than a strategic decision for banks—it could be make-or-break.
Jegher states that digital banking has been a double-edged sword for the financial industry, allowing banks to be efficient but also driving a rift between firms and their customers. People have become more comfortable sharing their financial life across several financial institutions––and that trend is most pronounced among the self-employed segment.
Watch this recorded webinar, hosted by American Banker, to gain insight into the banking behaviors of the self-employed, how the lines of business in banking are going to shift in coming years, and what financial institutions can do to remain digitally competitive.
Some highlights:
