Customer segmentation & behavioral targeting for financial institutions

To nurture financially resilient customers, you need to know your customers. Deep purchase insights are the answer.

 

Deeper data that drives loyalty

 

Today, financial institutions have access to transaction-level data that only begins to scratch the surface of a customer’s spend behaviours.

What if your financial institution could dive beneath the surface, right down to the SKU-level, to deliver relevant insights to your customers so they bank with you for life?

dots.png

Spend Insights moves beyond transaction data

With Sensibill Spend Insights, you leverage the deepest level of purchase data so you can easily and effortlessly identify your customers’ needs. 

We pull over 150 unique points of data from purchases, then pair them with your transaction data so you can predict what your customers need, all in real time.

You’re empowered to drive true personalization through timely product offerings, relevant advice, and more targeted messaging.

Here’s how it works

 
step1.png

Step 1
Enhance your FI's transaction data with our deep SKU-level spend data

 
next.png
engine2.png

Step 2
Process and channel all that powerful data through our Spend Insights Engine

 
next.png
step3.png

Step 3
Proactively identify customer needs by understanding their life-stages, behaviours, and urgent financial needs

 

Personalization for every customer journey stage

 
 

Whether your customers are starting a business, growing their family, pursuing higher education or saving for grand travel plans, our Spend Insights allows you to harness SKU-level data to drive personalized offerings and solutions to your customers—wherever they are in their journey towards financial wellness with you.

 
 
Spend Insights / Carousel
Saving for the Future
Saving for the Future

Melinda manages the household finances between her and her husband

  • Tracks grocery and general retail receipts for rewards

  • Tracks big ticket expenses above $200 for content insurance and returns

Planning for Family Growth
Planning for Family Growth

They’re planning for family growth and decide to upsize to a new home, transitioning from renting to owning. They go through a renovation project for their new home:

  • Track renovation project expenses for returns and monitoring

  • Track furniture & appliances expenses for content insurance and returns

  • Track tax deductible expenses for audit proofing

Maturing as a Family
Maturing as a Family

They’re expecting their first child:

  • Track grocery and day to day receipts for rewards

  • Track baby related equipment expenses for returns and warranty

Maturing as a Family
Maturing as a Family

She participates with other new parents in monthly charitable giving initiatives

  • Tracks charity receipts for tax deductions

 

Leverage your customer data for deeper actionable insights

Let’s face it: making sense of all of your data is tough. Sensibill’s Spend Insights gives you access to the deepest level of purchase data so you can develop actionable insights that drive financial wellness for your customers.