Infographic: How the self-employed can drive banking revenue

57.3 million Americans are self-employed or own a business with less than 5 employees.

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Many of these professionals are hiding in personal banking accounts.

Self-employed

51% use personal banking accounts exclusively for their business transactions

Micro-businesses

33% use personal banking accounts exclusively for their business transactions

There’s a significant number of high-earning businesses in personal banking that could be migrated to business products and/or accounts.

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11% are making $75,000+

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6% are making more than $100,000

The cross-sell opportunity is lucrative

Based on account fees alone, banks could drive millions in top-line revenue growth. 

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Our research uncovered the market opportunity for the top 10 U.S. banks. Want to find out more?

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Infographic: How the self-employed can drive banking revenue in the UK

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Mind the gap: How banks have neglected the self-employed (and how to turn it all around)