Grappling with GAFA: The need for a data revolution in financial services
A digital experience without personalization is missing the point.
Bank executives have a dilemma: while 64% of them want to extend their relationship with their customers and be an ever-present brand in their lives, only 1% of them think they're good at delivering personalized experiences.
This report will explore how personalization is impacting the bank-customer relationship in the digital age. In particular, it will discuss how the democratization of financial services has upended the competitive landscape, pitting banks against unlikely competitors such as Google, Apple, Facebook, and Amazon (GAFA).