2021 Year in Review: growth, new partnerships, the Barcode Report and more

The year included notable client wins, technology innovation, and strategic additions to our leadership team.

The end of a year always encourages you to reflect on your time so that you can carry forward your achievements and lessons learned into the next year. At Sensibill, 2021 was defined by significant growth and development across our organization.

Here are some highlights of all the hard work our team and partners achieved in 2021:

🤝 Growth and partnerships 

We continued to partner with clients of all sizes from community financial institutions, like AbbyBank, Leaders Credit Union, SkyPoint Federal Credit Union, and a top three U.S.-based bank. We also established relationships with leading technology companies like CAARY, FreeAgent, and FreshBooks, to offer small businesses and accountants intuitive digital receipt and expense management tools. 

🧾 Expanding our products 

In addition to new partnerships, our technology evolved a lot as well! At the beginning of the year, we launched the Sensibill Platform, including Spend Manager and Spend Insights, to enable financial services companies to dive beneath the surface of customer data, down to the SKU level. We expanded our extraction services to include Invoices, offering another rich source of customer data. Financial institutions and technology companies can use both the Invoice and Receipt Extraction API to gain deeper insights into customer spend and personalize experiences at scale. 

As we continue to evolve and update our offerings, our goal is to help FIs and businesses to better understand their customers and their timely financial needs and triggers.

📈 Launching The Sensibill Barcode Report

The Sensibill Data Lab is dedicated to providing transparent and accessible insights about consumers’ actions to drive growth and personalization at scale for Sensibill’s clients. To further share these insights beyond our ecosystem, we launched the Sensibill Barcode Report to deliver deep and relevant insights into everyday consumer spending. 

The report leverages our extensive first-party database of 220,000 merchants worldwide, including all the top 100 merchants in the U.S. and Canada, and analyzes millions of receipts to uncover shifts in consumer spending habits and behaviors. Areas explored last year included consumer spending trends around travel, pets, holiday shopping and more. The January report comes out next week, so we encourage you to subscribe here so that you don’t miss it! 

🏆 Industry recognition 

We’re thankful that our success gained attention in the past year. We won the Fintech Breakthrough Award for the development of the Sensibill Platform, and were named one of Canada’s Top Growing Companies by The Globe and Mail for the second consecutive year. This recognition of our impact and innovation helped us attract talented new members of the leadership team, such as Craig Agulnek, Vice President of Product, who brings more than 20 years of experience.

Looking back on 2021

Our co-founder and CEO, Corey Gross, had this to say about the incredible year at Sensibill:

“Our mission is to make financial wellness more attainable for all, and we have made significant strides in that direction through deepening partnerships, evolving our technology and expanding our client base. Our growing team constantly innovates, ultimately delivering greater transparency and accessibility into financial services. I expect our momentum to only accelerate this year, as we continue to bridge the gap between banking and buying and empower financial institutions and technology companies to treat each customer like a segment of one.”

2021 was a really big year for us, and we are looking forward to building on the momentum from our company wins over the past year. 

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