The same consumers that use Google, Apple, Facebook, Amazon (GAFA) are looking to their financial institutions to create similarly engaging and contextualized experiences. Unfortunately, most financial institutions still struggle with understanding their customers and their needs. 

As these tech giants move into financial services, customer relationships have become the new battleground that financial institutions can’t afford to lose. These tech giants are expected to grab up to 40% of the $1.35 trillion in US financial services revenue from incumbent banks.*

So, what’s their secret to creating engaging experiences for their customers? Watch this webinar, featuring Corey Gross, CEO and Co-Founder of Sensibill, as he unpacks GAFAs strategies and shares practical applications for financial institutions. 

* Source: “Tech Companies in Financial Services”, 2019, Business Insider

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