2020 year in review: highlights from the Sensibill team
Here at Sensibill, 2020 proved to be a year of perseverance and determination. We landed big names on both the client and employee side last year, and continue to expand at scale while preparing for increased growth ahead. Here are a few key highlights from our team’s work in 2020!
Here at Sensibill, we’ve grown to be the leading provider of everyday financial tools and SKU-level insights, driving personalization, and helping to make financial wellness attainable for all. We rounded out 2020 with significant growth and development across our organization, including client wins, leadership additions, and technology evolution.
While we continued to partner with community financial institutions, such as Metro Bank and Progress Bank, as well as large, tier-one institutions like Chase, our team strengthened and developed new relationships with leading core and digital banking providers to help deploy and scale our digital receipt and expense management solution. As a result, we’ve since rolled out our technology to over 60 million users across North America and the U.K. Now, consumers and businesses alike can proactively track and manage expenses, while financial institutions are leveraging SKU-level data from digital receipts to personalize offerings and deliver tailored insights designed to help customers make smarter financial decisions.
In addition to building our client roster, our team also made significant technology updates in 2020. We launched Receipt Extraction API, a machine learning-based solution that automates and streamlines the transcriptions of receipts, allowing businesses to deepen customer engagement and loyalty at scale. Receipt Extraction API combines our organization’s deep knowledge of SKU-level data and leading machine learning technology to deliver a solution that quickly extracts receipt data with accuracy. This solution is benefitting enterprise accounting firms, financial services companies like accounting software and PFM providers, and loyalty and reward-based organizations.
2020 also marked notable growth for us here at Sensibill. For example, we placed No. 65 out of 400 companies on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Rankings were based on three-year revenue growth of annual operating revenue — Sensibill experienced a three-year growth of 800%. Such expansion led to several strategic key new hires, including Jennifer Lennox as VP of People, Rob Birring as VP of Customer Success, and Ivy Lee as VP of Marketing, as well as the appointment of Tom Shen as chair of the board. Danny Piangerelli also joined as CTO, bringing over 22 years of experience in software engineering, architecture, and leadership, driving technology strategy and execution.
To support our team during 2020, we launched an internal mental health initiative to ensure mental health and wellbeing remained a priority, including the introduction of virtual healthcare and therapy services. Additionally, we held our second annual Mind Over Grind 5K event virtually to benefit the Centre of Addiction and Mental Health (CAMH), raising more than $10,000 to support CAMH’s clients, fund breakthrough research, and educate the community about mental health.
Corey Gross, our Co-founder and CEO explains how 2020 further solidified our company’s mission (and where we’re headed):
“The financial challenges that millions around the world faced as a result of the global crisis were not created in 2020: they were revealed. The importance of making financial services more transparent, accessible and personal has never been more clear. At Sensibill, we are fighting to make financial wellness attainable through the channels they trust most, and I couldn’t be more proud of our team’s tremendous effort, and that of our clients and partners, to make this a reality. In 2021, you will see us continue our commitment to innovation that serves a real human purpose: to deliver on the promise that anyone can achieve financial wellness.”